Whether it's a professional team competing at the highest level, or a group enjoying a Sunday afternoon kickabout, sports bring joy to millions of people day in day out. Sport is big business that attracts millions of spectators so it's important to safeguard sport to allow everyone from professional athletes to armchair fans to enjoy it.
The sports industry is not only an important part of the UK economy; it is a source of leisure and wellbeing for millions of people up and down the nation. The industry is estimated to contribute £99.6 billion to the economy according to figures by the UK's Department for Culture Media and Sport.
Sport stars can become celebrities and sports teams can have large and loyal followings, with many of the UK's top teams and sportspeople being globally recognised brands. And whether it's through watching events on television or listening on the radio, travelling to matches or events, or playing for a team or club, sports are the fabric of daily life for millions of people in the UK. Safeguarding sports is fundamental and sports crisis cover can help to do just that.
Protecting players
Sportspeople can be subject to a range of threats from malicious attacks, home invasion, kidnap, and more. And because they often have a high public profile and significant wealth, athletes and teams can face a heightened risk of crime. This can result not only in financial loss for the athlete or team targeted, but can cause psychological distress and physical injury.
Sports are the fabric of daily life for millions of people in the United Kingdom.
Sports crisis cover is designed to safeguard against these perils, and can also cover legal liability, personal accident, evacuation and post-trauma counselling costs, amongst other things. Our security consultants can give pre-event planning insights and post-incident care, including psychological support and debriefing to athletes and their families. With an around-the-clock, specialist assistance line, athletes affected by this type of event can have access to support and guidance whenever they need it.
Overseas assistance and evacuation
The international nature of many sporting events means that athletes and teams are often on the road. When travelling, if there is a change in the political situation or an increase in the threat level, coverage for emergency security and disaster evacuation is essential.
Reassurance and guidance
Tragically, there are times when athletes suddenly or unexpectedly die in competition or practice. These events are clearly traumatizing for the family of the athlete and their team-mates, and they can also have a profound effect on spectators and fans.
Such events often generate intense media interest, and clubs and federations will be mindful of the duty of care they have to athletes as well as the potential reputational repercussions of how a situation is handled and communicated.
As well as providing access to counselling and psychological support, sports crisis cover can provide assistance with media communications and can also help with some of the practical steps that need to be taken.
Peace of mind
Sports crisis cover is intended to give peace of mind to clients whether they be professional sports teams, amateur sports clubs, athlete representation agencies, event organisers, leagues and associations, facilities and venues, or sports' governing bodies. And having a tailored insurance solution is crucial to addressing the distinct security and crisis management needs of the sports industry.
